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Company:
Czech Philharmonic - Rudolfinum Gallery
Solution:
Loyalty program solutions, CRM applications, POS systems
As a result:
We enabled the management of loyalty program clients, individual access at the gallery's checkouts, and effective communication with clients. We delivered a checkout system.
As an exhibition non-collection institution (so-called Kunsthalle), Galerie Rudolfinum focuses primarily on the presentation of contemporary foreign and Czech art. The long-term goal of Galerie Rudolfinum is to build an open communication space, which includes not only organizing exhibitions, but also active publishing activities, creating educational programs for schools and the public, organizing lectures, seminars, theater performances, music shows, etc. These activities are served not only by the gallery, but also by the separate educational center Artpark, whose dramaturgy follows on from ongoing exhibitions with the aim of bringing contemporary art closer to children and youth, but also to adults.
Loyalty program client care, individual approach, targeted communication, loyalty cards, connection at checkouts.
We designed and developed a specialized CRM system for managing the loyalty club for Galeria Rudolfinum. Individual approach to clients is enabled by knowing the membership type, partner history and other detailed information.
The cash register system we created allows you to give loyal customers discounts on certain events, gives administrators the freedom to set specific prices for individual events, and provides statistics for evaluating the success of individual marketing activities.
By connecting to the email subsystem, we enabled targeted communication with customers. We created, develop, and operate the system in the cloud.
Managing a large client database
Specialized cash register system
Email communication
Ticket printing, working with magnetic cards
Reporting and evaluation
Various options for configuring events and benefits for marketing purposes
Necessary skills
Detailed functional, process and data analysis.
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Information system design.
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Programming.
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Creation of analytical models.
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System integration.
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Project management.
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Development for mobile devices.
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Integration of the map subsystem.
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User adaptation.
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Operating in a cloud environment.
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